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Nemanja Puhalo

Head of Product / Lead Product Manager | E-commerce · CRM · AI Automation

nemanjapuhalo@gmail.comlinkedin.com/in/nemanjapuhaloBelgrade, Serbia · Remote

Summary

Product leader who builds the systems a company runs on: customer data, the product itself, and the automation around it. Product since 2015, email and CRM since 2010, e-commerce since 2016, AI since it stopped being a demo. Led product teams at Bayt.com (one of the largest job platforms in MENA) and at Essor in Paris (12 DTC brands, one product vertical), co-founded a DTC brand and took it from launch to about $4M a year as the product and technology half, and most recently ran product across an agency and its AI agent platform at Branday.

Creator of the 9 Steps of Email, a lifecycle method used across industries since 2013. Writes the spec, reads the dashboard, sits with the engineers.

Experience

Founder & Head of Product

Webokrator · Jul 2026 – Present · Belgrade, Serbia

  • Defined and shipped a SaaS that turns a 10-minute questionnaire into a live website for small service businesses; about twenty trades covered at launch
  • Own the product end to end: discovery with the founding customer cohort, the AI site-generation pipeline, pricing and packaging, and the acquisition funnel
  • Run it as a solo product team: roadmap, specs, build priorities, metrics

Fractional Head of Product & Digital Systems

Elenion Digital · Feb 2025 – Present · Remote

Boutique consultancy that designs and runs the digital systems businesses depend on: storefronts, websites, CRM and email programs, workflow automation. Clients work with me directly, no account managers, no juniors handed the keys after the pitch.

  • Own every engagement end to end: strategy, scope, core build, and delivery, with vetted specialists brought in when a project calls for it
  • Run client email programs on the 9 Steps of Email method; most clients stay on a care plan, so the person who built the system is the one running it

Head of Product, Automation & Delivery

Branday · Feb 2025 – Jul 2026 · Remote

Branday is a turnkey digital agency serving brands in the medical and beauty industry, delivering entire departments (brand, design, custom apps, Shopify storefronts, CRM systems) rather than isolated services.

  • Led product strategy across two divisions: Branday Studio (agency services for medical and beauty brands) and Branday Platform (agentic infrastructure for creative and operational teams)
  • Defined architecture and product strategy for client-specific AI agent suites: purpose-built agents across marketing, support, QA, data, and coding verticals, with tool access, RAG pipelines, and Slack-based deployment into client environments
  • Led delivery of custom enterprise apps (including a HIPAA-grade intake product), Shopify Plus storefronts and CRM systems, owning priorities across design and engineering; owned internal process and InfoSec procedures

Co-Founder, Product & Technology

Undrdog Surface Products · Jul 2020 – Feb 2025 · Remote (US)

  • Owned product and technology end to end: launched Undrdog during the pandemic and scaled it to a multi-million-dollar operation (about $4M a year)
  • Built the stack on Shopify Plus: custom apps, Carfax integration, a lead map with matching and real-time notifications, custom analytics dashboards
  • Drove 630% growth in online sales through integrated digital strategy, SEO and customer experience; cut the sales cycle from 7 days to 3 with cart-recovery flows

Senior Product Manager, DTC & CRM

Essor (formerly Branded) · Dec 2020 – Feb 2022 · Paris, France

  • Managed the DTC, CRM and CDP product verticals across 12 brands simultaneously; led a team of 6
  • Led the migration of 12 Shopify + Klaviyo accounts onto one customer data platform (Exponea, now Bloomreach) and shaped the CDP/CRM roadmap
  • Implemented HubSpot CRM pipeline automation, reaching a 5.4% lead-to-acquisition conversion rate

Head of CRM

Split Dragon · May 2020 – Dec 2020 · Remote (SEA)

  • Built CRM infrastructure for a SaaS platform optimizing listings and sales on Lazada and Shopee
  • Implemented the 9 Steps of Email methodology with complex behavioral automation in ActiveCampaign
  • Lifted conversion from website leads by 50% through segmentation and lifecycle funnels

Lead Product Manager

Bayt.com · Feb 2016 – Nov 2019 · Dubai

  • Directed core product strategy for one of the largest job platforms in MENA; led a team of product managers; drove a 20% increase in user engagement KPIs
  • Rebuilt the email infrastructure serving 15M subscribers at 220–260 million sends a month, taking inbox placement above 90%
  • Reduced the B2B sales cycle by 15% through product and process improvements; progressed from Email PM (2016) to Senior PM (2017) to Lead PM (2018)

Earlier Experience

RoleCompanyPeriodNotable
Digital Marketing DirectorTogether Light Inc.2015–2016Full lifecycle automation, sales enablement, customer acquisition to retention.
Email Marketing ManagerFirst Beat Media2012–2015Led email across 4 products and 20+ localized versions, full operational ownership.
Managing PartnerEmailMarketing.rs2011–2012Co-founded the first Serbian full-service Email Service Provider.
Online Marketing ManagerGroundLink2010–2011Generated $1M+ in annual revenue, managed a 250k subscriber base.
Sales & Business DevelopmentGroundLink2008–201032.6% conversion on inside sales, 30+ corporate accounts including Delta Airlines and American Express.
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