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Nemanja Puhalo

Head of Product / Lead Product Manager | E-commerce · CRM · AI Automation

nemanjapuhalo@gmail.comlinkedin.com/in/nemanjapuhaloBelgrade, Serbia · Remote

Summary

Product leader who builds the systems a company runs on: customer data, the product itself and the automation around it. Product since 2015, email and CRM since 2010, e-commerce since 2016, AI since it stopped being a demo. Led product teams at Bayt.com (one of the largest job platforms in MENA) and at Essor in Paris (12 DTC brands, one product vertical), co-founded a DTC brand and took it from launch to about $4M a year as the product and technology half, and most recently ran product across an agency and its AI agent platform at Branday.

Creator of the 9 Steps of Email, a lifecycle method used across industries since 2013. Writes the spec, reads the dashboard, sits with the engineers.

Experience

Founder & Head of Product

Webokrator · Aug 2026 - Present · Belgrade, Serbia

  • Defined and shipped a SaaS that turns a 10-minute questionnaire into a live website for small service businesses; about twenty trades covered at launch
  • Own the product end to end: discovery with the founding customer cohort, the AI site-generation pipeline, pricing and packaging, and the acquisition funnel
  • Run it as a solo product team: roadmap, specs, build priorities, metrics

Fractional Head of Product & Digital Systems

Elenion Digital · Feb 2025 - Present · Remote

Boutique consultancy that designs and runs the digital systems businesses depend on: storefronts, websites, CRM and email programs, workflow automation. Clients work with me directly, no account managers, no juniors handed the keys after the pitch.

  • Own every engagement end to end: strategy, scope, core build and delivery, with vetted specialists brought in when a project calls for it
  • Run client email programs on the 9 Steps of Email method; most clients stay on a care plan, so the person who built the system is the one running it

Head of Product, Automation & Delivery

Branday · Feb 2025 - Jul 2026 · Remote

Branday is a turnkey digital agency serving brands in the medical and beauty industry, delivering entire departments (brand, design, custom apps, Shopify storefronts, CRM systems) rather than isolated services.

  • Led product strategy across two divisions: Branday Studio (agency services for medical and beauty brands) and Branday Platform (agentic infrastructure for creative and operational teams)
  • Defined architecture and product strategy for client-specific AI agent suites: purpose-built agents across marketing, support, QA, data and coding verticals, with tool access, RAG pipelines and Slack-based deployment into client environments
  • Led delivery of custom enterprise apps (including a HIPAA-grade intake product), Shopify Plus storefronts and CRM systems, owning priorities across design and engineering; owned internal process and InfoSec procedures

Co-Founder, Product & Technology

Undrdog Surface Products · Jul 2020 - Feb 2025 · Remote (US)

  • Owned product and technology end to end: launched Undrdog during the pandemic and scaled it to a multi-million-dollar operation (about $4M a year)
  • Built the stack on Shopify Plus: custom apps, Carfax integration, a lead map with matching and real-time notifications, custom analytics dashboards
  • Drove 630% growth in online sales through integrated digital strategy, SEO and customer experience; cut the sales cycle from 7 days to 3 with cart-recovery flows

Senior Product Manager, DTC & CRM

Essor (formerly Branded) · Dec 2020 - Feb 2022 · Paris, France

  • Managed the DTC, CRM and CDP product verticals across 12 brands simultaneously; led a team of 6
  • Led the migration of 12 Shopify + Klaviyo accounts onto one customer data platform (Exponea, now Bloomreach) and shaped the CDP/CRM roadmap
  • Implemented HubSpot CRM pipeline automation, reaching a 5.4% lead-to-acquisition conversion rate

Head of CRM

Split Dragon · May 2020 - Dec 2020 · Remote (SEA)

  • Built CRM infrastructure for a SaaS platform optimizing listings and sales on Lazada and Shopee
  • Implemented the 9 Steps of Email methodology with complex behavioral automation in ActiveCampaign
  • Lifted conversion from website leads by 50% through segmentation and lifecycle funnels

Lead Product Manager

Bayt.com · Feb 2016 - Nov 2019 · Dubai

  • Directed core product strategy for one of the largest job platforms in MENA; led a team of product managers; drove a 20% increase in user engagement KPIs
  • Rebuilt the email infrastructure serving 15M subscribers at 220 to 260 million sends a month, taking inbox placement above 90%
  • Reduced the B2B sales cycle by 15% through product and process improvements; progressed from Email PM (2016) to Senior PM (2017) to Lead PM (2018)

Earlier Experience

RoleCompanyPeriodNotable
Digital Marketing DirectorTogether Light Inc.2015-2016Full lifecycle automation, sales enablement, customer acquisition to retention.
Email Marketing ManagerFirst Beat Media2012-2015Led email across 4 products and 20+ localized versions, full operational ownership.
Managing PartnerEmailMarketing.rs2011-2012Co-founded the first Serbian full-service Email Service Provider.
Online Marketing ManagerGroundLink2010-2011Generated $1M+ in annual revenue, managed a 250k subscriber base.
Sales & Business DevelopmentGroundLink2008-201032.6% conversion on inside sales, 30+ corporate accounts including Delta Airlines and American Express.
Questions about Nem's background?